PRODUCT DESCRIPTIONS
Challenge
When you have an ecommerce website or a business with a heavy rotation of products, it can be difficult to keep up with the copywriting required to create good, search engine optimised content.
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A specific challenge can be generating keyword optimised product descriptions that make your website climb that Google ladder and stand out from the competition.
Process
People buy the 'why'... by this I mean that there are probably a whole host of other businesses that provide the same product or service that you do. Conveying through your marketing why you do what you do can be challenging, but creating a brand persona or brand story can really make you stand out from the competition. Your 'Why' is your uniqueness.
Solution
Market research, audience research, collating customer testimonials, carrying your brand persona throughout your entire website and communications - these are just a few of the ways that your brand story can reach the right audience and make out stand out from the crowd.
Having been involved in many branding projects from a copywriting and digital marketing perspective, I can help your business find it's unique voice in a crowded marketplace.
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Get in touch today to start your Brand Story journey.