EDITORIAL CONTENT
Challenge
Whether it's businesses needing PR and Guest Post Outreach or a publication needing a freelance writer - editorial content can be a difficult space to fill. With most copywriters only specialising in website content and advertising, finding a copywriter with the skills and experience can be half the battle!
Process
Creating editorial content is an entirely different process to creating marketing content for a business or organisation. Editorial is designed to inform, educate or entertain. However, just because you cannot directly monetise editorial content, does not mean that it is worth less.
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An important part of SEO is creating 'brand authority', showing that your business is an expert in it's field and even better...that your business is being talked about by industry leaders and publications. Editorial content does just that!
Solution
Creating editorial style articles to be pitched to industry publications is like the secret weapon of content marketing. Your brand name being mentioned by other high ranking websites and publications not only boosts your SEO but also your brand authority. People want to buy from people that have a full understanding of the product/service/industry.
With a BA Hons in English Literature & Media Writing, over 10 years working in marketing and time spent working within an industry publication - I am perfectly placed to create editorial content for your business or publication.
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Get in touch today to see how we can work together.