BRAND STORIES
Challenge
You may have heard the term 'people buy from people'. This is taken from the Bob Burg quote, 'People buy from people that they know, like, and trust.' So, in this world of digital marketing, how do we build trust with our potential customers? How do we help them see the personality behind the brand?
Process
People buy the 'why'... by this I mean that there are probably a whole host of other businesses that provide the same product or service that you do. Conveying through your marketing why you do what you do can be challenging but creating a brand persona or brand story can really make you stand out from the competition. Your 'Why' is your uniqueness.
Solution
Market research, audience research, collating customer testimonials, carrying your brand persona throughout your entire website and communications - these are just a few of the ways that your brand story can reach the right audience and make out stand out from the crowd.
Having been involved in many branding projects from a copywriting and digital marketing perspective, I can help your business find it's unique voice in a crowded marketplace.
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Get in touch today to start your Brand Story journey.